Skip to main content
Enrichment fills in the details you didn’t capture. From a name, email, or LinkedIn profile, Caard looks up the person and their company and adds what it finds to the lead.

​
What enrichment adds

  • Contact — verified job title, email, phone, location, LinkedIn URL
  • Company — industry, size, headquarters, founding year, funding, website
  • Extras where available — legal name, stock symbol, founders, acquisitions
Enriched data also powers ICP scoring, so well-enriched leads get more accurate fit scores.

​
When it runs

  • Automatically on capture for most sources — a LinkedIn QR scan, for example, enriches immediately.
  • On demand — open a lead and select Enrich with FLOW.

​
Enrichment status

Every lead shows where it is in the process: You can filter the lead list by enrichment status to find leads that still need data.
A lead can stay Enriching for a few minutes during large batches. If a lead seems stuck for much longer, it will be picked up and completed automatically — no action needed.

​
Re-enriching

Running Enrich with FLOW again refreshes the data without wiping what’s already there — existing fields are updated, not deleted.