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Enrichment fills in the details you didn’t capture. From a name, email, or LinkedIn profile, Caard looks up the person and their company and adds what it finds to the lead.

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What enrichment adds

  • Contact — verified job title, email, phone, location, LinkedIn URL
  • Company — industry, size, headquarters, founding year, funding, website
  • Extras where available — legal name, stock symbol, founders, acquisitions
Enriched data also powers ICP scoring, so well-enriched leads get more accurate fit scores.

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When it runs

  • Automatically on capture for most sources — a LinkedIn QR scan, for example, enriches immediately.
  • On demand — open a lead and select Enrich with FLOW.

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Enrichment status

Every lead shows where it is in the process:
StatusMeaning
Not enrichedNo enrichment has run yet
EnrichingA lookup is in progress
PartialSome fields were found, others weren’t
EnrichedThe lookup completed
You can filter the lead list by enrichment status to find leads that still need data.
A lead can stay Enriching for a few minutes during large batches. If a lead seems stuck for much longer, it will be picked up and completed automatically — no action needed.

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Re-enriching

Running Enrich with FLOW again refreshes the data without wiping what’s already there — existing fields are updated, not deleted.