Write modes
Every mapping has a write mode that controls what happens when the HubSpot property already has a value:Default contact mappings
Mappings for event name, lead source, captured at, and tags are also created but disabled by default — enable them if you have HubSpot properties to receive that data.
How notes sync
Smart-capture questions and answers come first, followed by freeform notes oldest-first, combined into the mapped property as one text block. The default target is HubSpot’s Message property; remap it to any text property you prefer.Default company mappings
Used when company sync is enabled. All default to Complete if missing, so existing HubSpot company data is never overwritten:
The domain is derived from the lead’s website or email address depending on your company sync settings, not stored on the lead directly.
Customizing mappings
On either mapping tab you can:- Enable or disable individual mappings
- Change the target property — any property on the contact or company object, including custom properties
- Change the write mode
- Add new mappings — map a custom field from Caard, or set a fixed value that’s written to every synced contact
- Reorder mappings
- Reset to defaults to start over