Event analytics - Caard

Each event’s Analytics tab answers the question every team gets asked after a show: was it worth it?

Key metrics

Metric	What it tells you
Leads captured	Total leads linked to the event
Speed to follow-up	How quickly leads were contacted after capture
Follow-up rate	Share of leads that were contacted
Meetings booked	Meetings scheduled with event leads
Pipeline created	Open deal value from event leads
Revenue influenced	Closed-won value from event leads
Cost-per-lead	Event budget ÷ leads captured

Cost and ROI metrics need the event’s budget and average deal size set on the Details tab — see Creating an event.

The funnel

The conversion funnel runs Goal → Leads captured → Meetings → Closed won, so you can see where leads drop off.

Charts

Fit distribution — how event leads score against your ICP
Source breakdown — QR scans vs card scans vs manual entries
Score trend and stage correlation — whether high-fit leads actually progress
Daily engagement — captures and follow-ups per day

Filter any view by date range: the event window, or the last 7, 30, or 90 days.

Workspace-wide analytics

Beyond a single event, the Analytics section in the sidebar compares performance across your whole workspace — pipeline by stage, team member performance, and event ROI side by side.