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Each event’s Analytics tab answers the question every team gets asked after a show: was it worth it?

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Key metrics

MetricWhat it tells you
Leads capturedTotal leads linked to the event
Speed to follow-upHow quickly leads were contacted after capture
Follow-up rateShare of leads that were contacted
Meetings bookedMeetings scheduled with event leads
Pipeline createdOpen deal value from event leads
Revenue influencedClosed-won value from event leads
Cost-per-leadEvent budget ÷ leads captured
Cost and ROI metrics need the event’s budget and average deal size set on the Details tab — see Creating an event.

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The funnel

The conversion funnel runs Goal → Leads captured → Meetings → Closed won, so you can see where leads drop off.

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Charts

  • Fit distribution — how event leads score against your ICP
  • Source breakdown — QR scans vs card scans vs manual entries
  • Score trend and stage correlation — whether high-fit leads actually progress
  • Daily engagement — captures and follow-ups per day
Filter any view by date range: the event window, or the last 7, 30, or 90 days.

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Workspace-wide analytics

Beyond a single event, the Analytics section in the sidebar compares performance across your whole workspace — pipeline by stage, team member performance, and event ROI side by side.