Skip to main content
An ICP (ideal customer profile) describes who your best customers are. Caard scores every lead against your ICP profiles so you know who to follow up with first.

​
Reading a score

Each lead gets an overall fit rating: The score breaks down across four dimensions — Company, Prospect, Geo, and Behavioral — with an AI-written rationale explaining the result and flagging missing data. View it on any lead’s detail page, or browse all scores at Leads → ICP → Scoring.
Filter the lead list by ICP fit after an event to work the strongest leads first.

​
Building a profile

Create profiles at Leads → ICP → Builder. A profile includes:
  • Criteria — weighted conditions, marked must-have or nice-to-have
  • Disqualifiers — conditions that automatically rule a lead out
  • Dimension weights — how much Company, Prospect, Geo, and Behavioral each count (they sum to 100%)
  • Thresholds — the score cut-offs for each fit level
You can run a Core profile alongside Experiment profiles that test a hypothesis with a decision date and success threshold.

​
The ICP guide

Not sure where to start? Leads → ICP → Guide walks you through it:
  1. Learn — short guidance on what makes a strong ICP: anchor on lifetime value, use verifiable signals, keep must-haves few.
  2. Your company — describe what you sell, to whom, and your pricing.
  3. ICP document — upload or paste any existing ICP, positioning, or sales playbook.
  4. AI draft — Caard generates a complete profile from your inputs, ready to review and save.

​
Rescoring

When you change a profile, existing scores go stale. A banner offers to rescore all leads — progress is shown while it runs, and you can trigger a rescore manually at any time.

​
ICP analytics

Leads → ICP → Analytics shows fit distribution, criteria hit rates, score trends over time, source breakdowns, and how ICP fit correlates with pipeline stages — useful for checking whether your profile actually predicts wins.